Barent Roth Launches "ChocoLab" for Fall '17


 Parsons Faculty Barent Roth is launching a new course in fall 2017: ChocoLab: Sustainable Chocolate Systems.

This multidisciplinary, project-based course will bring together diverse teams of New School Students to develop new retail experience concepts for a premium chocolate brand, exploring the intersection of luxury and ecology, retail and ethereal. Working closely in collaboration with an industry partner, the course will culminate in the design of a single pop-up store/lab project, addressing the supply chain from plantation to packaging and from strategy to events and graphics. Students will explore new models of consumption based on Circular Economy design principles and sustainable service and innovation strategies that combine memorable end-user involvement. participants will familiarize themselves with chocolate from the sensory and cultural points of view while exploring possible distribution and business models that will shape the brand's environment and experience.

 Course Details:


Barent Roth


UTNS 5110CRN: 7417Credits: 3