The communities most impacted by the climate crisis–Black, Brown, Indigenous, and working-class people–are often the least engaged and remain sidelined by mainstream climate narratives. Too often, climate is framed as separate from the lived experiences people face every day, including housing, jobs, health, and safety.
This tension pits economics and climate against each other—when in reality, to win and shift power for the most marginalized communities, climate equity must be tightly woven into the issues people care about most.
Moderated by Jennifer Dillon, our new Communications Accelerator director, and drawing on cutting-edge research, tested messaging strategies, and deep on-the-ground experience, our panelists will share examples of connecting climate to the issues people care about most—without always leading with “climate.”